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  • Writer's pictureJames Busuttil

Embrace Rejection: How "Go for No" Can Revolutionize Your Real Estate Sales Career

The fear of hearing the word "no" has held back countless real estate agents from reaching their full potential. However, the quick but impactful read "Go for No" by Richard Fenton and Andrea Waltz offers an unconventional wisdom: the more "no's" you hear, the closer you are to success. Let's delve into how this can be a game-changer for your career in real estate sales.


Go for No

Turning Rejection into a Positive

The premise of "Go for No" is counterintuitive yet simple. Instead of avoiding rejection, you should actively seek it. In the real estate sector, this could mean pushing your boundaries and approaching more prospective clients, even if you anticipate rejection.


The Power of "No" in Real Estate

In real estate, you'll hear "no" more often than "yes." According to "Go for No," this isn't just unavoidable but actually desirable. The authors argue that every "no" pushes you one step closer to a "yes," providing you learn from your rejections.


How Many "No's" Until a "Yes"?

Statistics in sales often point to high numbers of rejections before making a sale. This is no different in real estate. By adopting the "Go for No" mentality, you'll start to view each "no" as a stepping stone to your next successful deal.


Building Resilience for the Long Haul, Go for No

Real estate is not a get-rich-quick scheme; it requires resilience and tenacity. The ability to embrace and even seek out rejection will help you build the thick skin you'll need to succeed long-term in this industry.


Social Media Leads: The Early No

When you generate leads from social media platforms, you'll often capture potential customers at a very early stage of their decision-making process. Most of these leads will say "no" initially. Using the "Go for No" strategy, you can nurture these early rejections into future opportunities.


By embracing the concept of "Go for No," you'll find a newfound courage and resilience in your real estate sales career. Remember, every "no" is a stepping stone to a "yes," and success in real estate is all about building those stepping stones.


Note: This article was inspired by the book "Go for No" by Richard Fenton and Andrea Waltz. All credit for the original concept and techniques goes to them.


Go for No

Go for No

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